Quote:
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Originally Posted by SSGMike.Ivy
Ad slogan changes to stress notion of self-improvement
WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — “An Army of One” — with one it hopes will pack more punch: “Army Strong.”
The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis Harvey. He said “Army Strong” will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
Army officials acknowledge that recruiting during wartime is difficult, particularly with the Iraq war grinding on far longer than Bush administration officials expected and U.S. troops dying in battle almost every day.
http://www.msnbc.msn.com/id/15197720/ |
God damn, that's fucking gay. I can't believe they actually paid for someone to come up with that.
Let's sum this up:
- First the fucked up the Ranger's black beret....
- Next they fucked up the uniform...
- Then to top it all off they had a perfectly good slogan "Be all you can be" and traded down for a perplexing "An Army of one". what "Am Army of one" wasn't living up to the new fucked up changes so they needed "Army Strong"...
They registered the domain names in Aug 2006 (I looked it up)...
Armystrong.com (not online yet)
Armystrong.net (not online yet)
Armystrong.org (not online yet)
Armystrong.info (not online yet)
Armystrong.us (not online yet)