Thread: 'Army Strong' replaces 'Army of One'
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Old 10-11-2006, 01:30 PM   #10 (permalink)
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Re: 'Army Strong' replaces 'Army of One'
I love advertising and marketing idiots! I work with a bunch of them too -- you know, people who don't know their market, don't know their customers, don't know their product, and don't "get it" but who went to some fancy-ass school to get a degree in marketing....

Could it be that they have the following opinion?

"Army Strong. Me Smart. Me want join Army. Make Army Strong. Me Soldier Now!" What a bunch of dipshits.


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Okay, like Grimmy said, I'm an outsider. Let me think about this for, oh, say 30 seconds.................

How's this: "Soldier on... it's more than a slogan. It takes a lot of what's within you to be a Soldier. Do you have what it takes to Soldier on?"

Okay, let's run that through a murder board, put together some radio, TV and print concepts... dress it up a little, and BING -- give me a slice of the stinking $200 million contract!

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