And the winner is ...
Corps recruiting slogan beats out heavy hitters
By Micheal Hoffman - mhoffman@marinecorpstimes.com
Posted : October 08, 2007
The Marine Corps’ legendary recruiting pitch, “The Few, The Proud, The Marines,” defeated such famous ad slogans as “Just Do It,” “Have It Your Way,” “Take a Bite Out of Crime” and “Think Outside the Bun” for a spot on the advertising industry’s Walk of Fame in New York City.
This year’s two winning slogans — the other is Southwest Airlines’ “Ding! You are now free to move about the country” — were announced Sept. 26 as part of Advertising Week 2007, an advertising industry convention in New York City. The Corps beat out a number of companies and agencies in a nationwide Internet poll for the honor, including Nike, Burger King, the National Crime Prevention Authority and Taco Bell.
The Corps and Southwest will join previous winners, such as the Texas Department of Transportation’s “Don’t Mess with Texas,” Verizon’s “Can You Hear Me Now?” and Hallmark’s “When You Care Enough to Send the Very Best,” on the Madison Avenue Advertising Walk of Fame, which consists of a plaque on the sidewalk between 49th and 50th Streets in Manhattan.
Other nominees the Corps beat out include: the USDA Forest Service’s “Give a Hoot. Don’t Pollute”; the California Milk Process Board’s “Got Milk?”; Major League Baseball’s “I Live For This!!!”; Dunkin’ Donuts’ “Time to Make the Donuts”; and Allstate Insurance’s “You’re in good hands.”