America's Army a Recruiting Tool?

[USMCRET6391]

By Ed Oswald, BetaNews
May 20, 2005, 9:54 PM

INTERVIEW Should the United States Army be in the business of developing combat video games that target youths? Should the Army even be developing video games with tax dollars? BetaNews sat down with representatives from the U.S. Army at E3 in Los Angeles to learn about the mission of America's Army.

BetaNews: What is the basic premise of the game itself?

Major Bret Wilson: The basic premise of the game is a strategic information tool to inform younger kids about what it's like to be a soldier, albeit in a virtual environment.

BN: That leads into the first concern that some of our readers had about the game itself - that it is a recruitment tool for the Army.

Maj. Wilson: Yes, that's something you hear in the media, but it's not meant as a recruitment tool at all. There's a couple suggestions when you call it a 'recruiting tool.' Basically, what you're saying is that it's whole purpose was to recruit, so the success of the game is contingent on how many people join the Army. But really, you can shorten the game down to a couple words - that being strategic communication. It's more about information and here's what I mean by that. Actually, do you mind if I go on a rant?

BN: No go ahead. That's the whole reason for this interview - for the Army to be given a chance to respond to some of the criticisms.

Maj. Wilson: Sure. Just to put it into perspective the times now versus the 1970s and before; Comparing those time periods, in the 1970s three out of 10 people had or knew someone who had experience in the Army, and could get information from them - your coach, you mother or father, your butcher. Then, when young men or women -- or at that time young men primarily -- made a career choice, the Army was one of those choices.

Let's transport that to today - now it's less than one out of 10. Even look where the army installations are located at nowadays - many of them aren't in major metropolitan areas. So what does that mean? Comparing those two different times, the opportunities for immediate contact are much fewer. So what are your sources of information? TV, radio, Rambo, etc.

Now let's put the game into that context, and the gaming industry in general. What's the market for those games? Generally, 13-18 year-olds, and that's where the Army wants to send it's message to. Because if you wait longer than that, chances are those people have already started to make choices about their preferences in life and their career choices. I guess my point is that's a target demographic.

So, put into that context you can understand the value of the message in the game. Look at how people get messages now through TV -- the networks NBC, ABC, and CBS -- in short 30-45 second spots on the Army. But as you and I know there's a much longer-lasting impression a gamer gets from a video game, and you can learn a lot from that virtual environment. So it just made perfect sense to take that vehicle and use it to its fullest potential.

BN: Okay, instead of the more traditional channels of communication like phone calls, print and mailings, you are switching to gaming because you think it will be more effective?

Maj Wilson: No, I still think you are looking at it from a recruiting aspect and that's not the point.

BN: Okay, so it is more about what the Army does then.

Maj. Wilson: Right. And one of the keys to that message is that it's gotta be fun. It's got to be something that when kids play, they want to come back. And well, 5.3 million folks later, we feel we've accomplished that.

BN: Okay, so to clarify your position, it is not sending a message of, "HEY! Join the Army," but rather, "Hey we're here, and here's an option."

Maj. Wilson: Exactly.

BN: Another issue that people had with America's Army is that it appears as if the game is based on current events -- that being Afghanistan and Iraq. Is the game actually based on these events, or a general battlefield?

Maj. Wilson: That's a good question, and we go to great lengths to ensure that we don't demonstrate real world scenarios or countries, or make suggestions of who our enemies are. That's why the enemy is fictitious, and the insurgent camp is just the insurgent camp, and the language they speak is gibberish and not a real language.

BN: The game is developed using taxpayer money. Why are gamers not paying for it so taxpayers get a return on investment? Many other games in the genre cost $30 to $40. Why is the U.S. Army giving it away for free?


BN: The game is developed using taxpayer money. Why are gamers not paying for it so taxpayers get a return on investment? Many other games in the genre cost $30 to $40. Why is the U.S. Army giving it away for free?

Maj. Wilson: It really sounds like these people aren't aware that there are other ways the Army spends money informing folks. For example, there's the goarmy.com Web site. That's a tool. There's arena football, NASCAR, and the Go Army commercials. The Army still has its authority and responsibility to take it's message to the public to inform young Americans of the benefits of service in the U.S. Army. This is just one of the ways they do that.

BN: My feeling is that one of the reasons people were concerned is that it's like some form of government propaganda.

Maj. Wilson: So the issue is people are leery of the government doing this? Well, let's just look at the alternative of not building an ample volunteer force. The draft, and that's not an option.

BN: Do you think the Army has an inherent advantage over developers of other "Army" games?

Maj. Wilson: Rather than learning vicariously through photographs what its really like to model, say an obstacle course, we sent our developers down to Fort Benning, Georgia, we threw them in BDUs and let them crawl through mud. And I think that makes a difference in what you see in the game. It's not enough to look at photographs or talk to somebody who's been in the Army. It's also about access. Everything you see in the game has been rigorously reviewed by subject matter experts.

For example, the medical training within the game. That was reviewed by the folks that manage medical training. What you see in the basic marksmanship course was vetted by the infantry school. I think it makes all the difference in the world. I mean, if you want somebody to build you a house, do you want somebody who read a few books on architecture, or do you want an architect.

BN: Now I think a major issue for most of our readers was a post within the America's Army forums -- apparently from one of the project managers -- that said, "We will find you, we will find your friends," in response to alleged cheating. A lot of people seemed to have taken issue with that particular post. Was that overboard, or what would really happen if somebody cheats in this game?

Maj. Wilson: Yes. That was not an official response on the part of that particular development team or the Army itself. In fact, we go to great lengths to ensure we maintain the privacy of all our users. As you know, it's hard to develop an RPG game without some information.

The information we collect is an ambiguous name and an e-mail address - we don't ban services like Hotmail, MSN or Gmail, etc. The rest of the data is just essential to the game itself like how many times you play a level, what's your favorite classes (in the game), the last time you played, important gameplay stats. We don't collect geographic locations or anything like that because frankly there's no value to it.

BN: But it was an actual response from a team member.

Maj. Wilson: Again, it wasn't an official response. It was wrong.

BN: Thanks for your time and helping to clear the air on the Army's position regarding the game.

Maj. Wilson: Thank you for the opportunity.

[MMA Cadet]

after playing americas army, counter strike source, and battlefield 2 i would have to say americas army is my least favorite. i just dont really like the gameplay. although i think they met their goal trying to make it as real as possible, its not as fun to play a video game that is like real life for me. also.. the medic training and stuff is the most possibly boring thing you could ever do. its like sitting there and just like wanting to kill yourself and then when the guy gets done talking u take a test.

i think ill stick to playing counter strike and bf2. although i think part of the reason that i dont like it is because im bad at it lol.

[Curt]

Back when Hollywood used to support our military I guess they didn`t need any other way to introduce the military to young people. A few posters were enough. Now the only thing on the MSM and Hollywood are ridiculous parodies of military values. It is a sad time and for the Vietnam era vets its just another slap in the face we hoped would be avoided this time.

[Grimmy]

I hope it's a recruiting tool!! Seems a fair good one to me. I tried playing it but lost interest, both cause I suck at fps games (im pre-nintindo so have zero "twitch factor") and found the training phases less than thrilling.

More than most avenues I think that game demonstrates that nothing will come automatically and without effort but if ya keep at it, it'll come. That's the kind of folk we want in uniform aint it?

[USAFDefender]

I loved the game. Especially since if you supplied a .mil address your name in-game would have your service's symbol next to it. Then you would get asked questions by kids and the like, I love doing that sort of thing. Granted, I think Counterstrike was more fun (m4 baby!), but that's not to say AA is a bad game.

[Viper19]

I dont care whether its a recruiting tool or not cuz im already going into the service so who cares just let me play my game lol

[RedCell]

overall, the engine of the AA very low tech. but if they want to be more effective, should try Half Life 2 engine for their game.